Category Archives: Marketing
Why Your Ministry Should Use Pinterest Messaging?
Is Your Ministry Pinning?
Photo Courtesy: Ohsopinteresting.com
Pinterest, the ultimate social bookmarking site, that allows users to share photos, is taking messaging to another level. The old saying, “A picture is worth a thousand words”, have never been more true than now. Pinterest is definitely onto something. That’s why I think it’s relevant that ministries learn how to maximize pinterest’s messaging tool.
Why Your Ministry Should Use Pinterest Messaging?
Your ministry should be aware of every available platform to spread the gospel. Not only that, you want to make it convenient for your partners to collaborate with each other on various projects, discussions, etc.
Imagine being able to have a discussion using a picture about an upcoming conference, sermon series or project. It in essence, allows you to kill two birds with one stone. Your spreading the word by pinning the picture easily making it available to the public. Next, your engaging your partners and their audience at the same time.
Messages can be found in your notifications. There you will see your most recent activity. Messages can be sent by two people, or even a group.
When you are attempting to broaden your audience, pinning can be another tool to inject your messages to the public. Engagement through messaging on Pinterest has just opened the door and offered your ministry another tool to build your online presence for the Lord.
How will you be using your messaging on Pinterest? Are you following my boards?
3 Secrets to Help You Stand Out in the Marketplace
3 Secrets to Help You Stand Out in the Marketplace
What do you do when the marketplace is full of competition? Your first thought may be to move forward and build anyway, right?
How long do you think you’ll last in a field where competition is favored more than cooperation? A crowded marketplace, and you have no strategy and no true revelation of your identity. Does this sound like you? That’s why I want to share with you, 3 Secrets to Help You Stand Out in the Marketplace.
Interestingly enough, many will step into oncoming traffic anyway. Having been in that same position myself, I can relate. A lack of knowledge, kept me in a circle of repeating what others were doing. I thought that their methods would work for me as well.
I’ve had multiple direct sales businesses. Only one brought me complete joy. I guess it was because of my new found love for facial care and makeup. I tried my hand and actually did okay as a Mary Kay rep. But guess what? It was not my calling, my purpose and what I was gifted in. I didn’t even know anything about makeup, because I didn’t wear it then. Go figure. LOL. Trying to be a consultant in something I had not even mastered myself. Sound familiar?
Maybe it was the right products, but the wrong time. Since then I’ve seen many others, including “experts” make the same mistake. Normally this wouldn’t matter. Most time any individual can redeem the time, and go on to become very successful in their niche.
But when all else fails, what do you do, to maximize your presence in the marketplace?
I have my own opinion about the marketplace. I believe there are 3 principles you will need to take on before entering the marketplace.
Influence, Impact and Inspire.
3 Secrets to Help You Stand Out in the Marketplace
#1 Influence
There’s something about you that is unique. It’s okay to point it out, take time to discover and reflect on what makes you different. Your vision, dream and or business should represent your own personality and beliefs.
When you trust that you have everything within you, to influence the marketplace, you open the universe to draw in others who need what you have.
That uniqueness was put there to keep you passionate about what you bring to the market. Build on it. Master it. Then deliver.
#2 Use Your Gift to Make An Impact
Society is facing many challenges. To make an impact, step up your contribution to various communities. Instead of looking at yourself as a provider, consider shifting your mindset to one of a servant. Yes you have a product or service. But, I’m sure it is to bring relief to someone or their business. To solve a problem of some sort.
As consumers, we are consistently bombarded with offers. These individuals approach the market as if, they are doing us a favor with the sales tactic. However, I have found the more humble a person, the more I want to connect.
You were designed with a gift to help someone get to their next level, solve a problem or bring about a change. Without you, there will be some that will never reach their destiny.
Impact through your service. We need YOU!
#3 Inspire Others By Being the Best Version of YOU!
It’s has been proven, when you operate in your own unique greatness, you give permission to others to do the same.
Don’t let anyone tell you that there’s is a one size fits all to marketing and promoting your brand. Just Be You! Sounds easy, right?
You’ll find that when you are being your best self, you draw others to you. The ones that are supposed to be divinely connected to you.
It may take a while. But, I promise it will save you time, money and heartache.
There is a shift that is happening right now. People are no longer falling for the okie doke. This shift represents a movement of those who seek sustainability, prosperity and economic transitioning. Many of you will have a cooperative heart vs. a competitive one.
Team work makes the dream work.
I can not wait to see you doing your thang. Yes Sir/Ma’am, I said thang. I believe in you.
Sign Up For Your Very Own Strategy Session Today!
Krispy Kreme National Doughnut Day Makes My Day
Krispy Kreme National Doughnut Day Makes My Day
It was surely a surprise to get a secured package today that ended up being from Krispy Kremes. Just a couple of days ago Krispy Kreme tweeted me for my mailing info, so they could send me a mug and freebies. I didn’t take them too seriously, and figured if they was going to mail it, I wouldn’t receive it til’ like forever. But low and behold Krispy Kreme National Doughnut Day Makes My Day and less than a week whalah I have my freebie.
So you know I’m good at giving credit where credit is due. Yeah I have a really nice mug for my coffee indulgence. But most importantly, I am reminded that good marketing still exists, and showing your customers appreciation is still necessary. Maybe that explains why Krispy Kreme is still at the top of their game.
It doesn’t matter if the red light is on or not, people stand in line to get the best doughnuts made. With all the sweet talk, and my sweet tooth yearning for my free doughnut for National Doughnut Day 2014, I learned some key marketing strategies.
Krispy Kreme National Doughnut Day Makes My Day
1. It Takes Money To Make Money
You can’t be afraid to invest in your marketing. The number one reason most people fail at business, is a lack of marketing and attention to their customers.
When you market, communicate and engage your audience, you build brand trust that influences their decisions as consumers. Which results in repeat business.
2. Brand Consistency
Yeah boy. I had to learn brand consistency the hard way. As long as I stayed unclear about my true purpose and passion, I flopped back and forth between colors, mission statements, etc., my audience declined. After that the profits followed.
What I love about Krispy Kreme is, they have remained true to their identity. The only change they’ve made is to tweak and enhance what has always, and still is their marketplace identity.
3. Give Back
I became a loyal consumer of KK back when I was Program Director for a youth organization. One of the many Fundraisers the kids participated in was Krispy Kreme’s Fundraiser. Now of course this partnership was a win win, but it still goes to show the compassion they have to build partnerships. This of course results in the spread of word of mouth, multiple streams of income and most importantly branding.
There were many other marketing strategies in this one incident, but here the 3 most important ones. I hope you enjoyed Krispy Kreme National Doughnut Day Makes My Day. What is your favorite business, and what marketing strategies of theirs can you share?
6 Steps to Creating an Email Marketing Campaign for Your Ministry
6 Steps to Creating an Email Marketing Campaign for Your Ministry
While serving the King of Kings as a ministry leader, having an ideal email marketing campaign for ministry is valuable. Many leaders bypass this one element of spreading the gospel or relevant messages about their programs. Yet despite the perceived ease with which emails land in your inbox, many ministries have yet to master the art of emailing.
To make things easier for the time-strapped leaders, I have broken email marketing into six essential steps. Take a look at 6 Steps to Creating an Email Marketing Campaign for Your Ministry below to ensure you are right on track.
1. Goals
Before you begin to craft your content or campaign, you should have a clear goal of where you are with your message, where you want to go and what action you want your audience to take after reading your message.
2. Copy
No email is complete without content, and once you’ve picked your next crop of recipients, you’re ready to start creating targeted, relevant messaging for them. Tailor your content to their known issues, needs and interests, and make sure you include both a compelling subject line and call to action.
3. Offer
What are you delivering that will provoke them to take action? This could be an invite to a special event, webinar or training. Once you’ve written your email copy, you’re ready to create your email template.
4. Timing
Send times will be tricky, and often depends on your audience. As a rule of thumb, most emails should be sent during business hours in the morning or early afternoon, right after lunch.
5. Lists
If you already have a list, kudos, list building should be a primary goal. When you are just now starting and you want to build your list, try offering an incentive in exchange for their email. As ministry leaders, having a conference line sign up is most popular.
6. Visual Identity
It’s true that most people don’t care as much about the message, as they do about the look of your ministry. Let’s start off with a heart breakingly obvious fact: people make snap judgements about whether or not to read your emails based on a quick glance. That’s how everyone reads emails these days. We choose an email message, give it a two-second glance, and then decide if it’s worth our time.
Use images and your creativity to tell the story of your message. Bring your words to life!
Many platforms will let you preview your work as you build it which makes it easier to see how your changes impact the overall design. This is a good way to make sure your brand is consistent across the board.
Designing a Marketing
Email That Works
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6 Steps to Optimize Your Nonprofit’s Facebook Page for SEO
See on Scoop.it – Successful Administration for Nonprofits
Optimizing your nonprofit’s Facebook Page, and other social media presence, is critical. Follow these 6 easy steps to start moving up in Google rankings!
Your nonprofit social media presence, how important is it to you. I’m so grateful for my new social media manager.
See on social.razoo.com
Facilitating Your Dreams 