3 Ways to Influence the Youth to Impact Your Business

It’s no secret that I am passionate about our youth. I’m even more excited to see so many businesses impacting them in a positive light.  If you’re not among the numbers flocking to tap into the buying power of this generation, you are missing out. These 3 ways to influence the youth and impact your business will be key.  More than $200 billion will be spent in the next five years by youth and young adults. Not only are they a force to be acknowledged, they deserve to be influenced by you. The reward is bigger than a dollar. The impact cultivates a community of leaders equipped, and prepared for the marketplace.

Here are 3 ways to influence the youth and impact your business:

1. Your Net

There’s an old saying, “you can’t clean a fish you can’t catch.” Before developing programs and products to serve this generation, evaluate your net. Whatever your method is on the interNet, your Network, its ability to attract the youth is important.  Determine whether your method of socializing is working for them. Most youth are using the new social Networks. While you’re still trying to learn marketing on Facebook and Twitter, they’ve moved on to Snapchat, Instagram and Vine. Knowing where to cast your net is the first step to influence the youth and build your business.

2. Learn Heart Marketing

Authenticity breeds respect. This generation of youth can smell fake miles away. All the fluff and technical jargon gets lost, when a youth is looking for the heart of the matter. So how does a coach, speaker or life changer attract a youth to their business? I’m glad you asked. By showing your scars, you show them that you’re real. Your life’s experiences have given you credibility to solve certain issues or problems.  Develop a series of talk sessions. Conversation pieces get them engaged in who you are as an individual.

Your business will become a Rock Star in their eyes, and their loyalty will remain true your brand to the end. This helps you build a stronger brand and increase profits. Why? Because their referrals, and word of mouth will mean more to their peers, than any advertising you can do on your own. This generation is loyal. The repeat business, referrals and co-signing overtime elevates your business revenue.

3. Focus on the dream, Not the dollar

Don’t always make it about the money. They’ll move on faster than you can count to three. If they are seen as a number, instead of a human being, you’ve blown it. Build a community that cultivates communication. Ask questions, call and or write, even after the business has stopped. This generation is all about relationships. That’s why social media is so important.  It makes relationship building and communication simple.

These 3 ways to influence the youth and impact your business is valuable in reaching a new audience. Not to mention the trial and error. What are some ways you use to influence and impact youth?

Utilizing a Team to Grow Your Business with Melanie Benson Strick (Podcast)

As a business owner or entrepreneur, you overall success will be dependent on the team you build. Melanie reveals how Utilizing a Team to Grow Your Business can help you focus on the things you are passionate about.

 

 

 

Utilizing a Team to Grow Your Business my Interview with Melanie Benson Strick [Podcast]

This interview was so powerful that I had to take notes.  I am sharing with you some key points that I received from her interview.

1. Get It Off Your Plate

The more less you have on your plate, the more you can focus on doing what you love.  Melanie’s motto is, “If someone can do it better than you, get it off your plate.”  Now this is not to say you are not capable of doing the same tasks, but if someone can do it faster and cheaper then it makes more sense.

2. Get Out of Overwhelm

Overwhelm, as Melanie describes it is, “an innovative strategy that we use when too many things come at us.” I like that, because it’s true.  We tend to figure the more opportunities we have, the better we will become in our business financially.

3. Simple & Order

Two tips Melanie describes as, “Doing the right things in the right order, to get the right results.”

4. Reward Results over Ideas

More coaches get excited about the idea instead of the result.  I asked Melanie what her response would be to a creative Entrepreneur that has some great ideas.

Here is what she would ask them:

What is the value?

How much time?

What is the opportunity cost?

So if you are thinking of starting a new venture or project, answering those questions will give you some insight as to whether you should proceed.

There was so much value provided in this interview, these are just a few of the notes I was able to jot down.

Did you have an AHA moment after listening?  If you did, list it below.

Melanie has agreed to come back on the show in 2014, but until then feel free to reach out to her and let her know you were listening.

Resources:

The Power of the Virtual Team Ebook –  It’s a power-packed 67-page e-book guaranteed to kick-start your team-building process and get you into the 80-20 zone—where 20% of your efforts generate 80% of your results.

The Empowered B.O.S.S. Network – weekly podcast providing business owners and entrepreneurs with tips and strategies to increase their revenue and build their businesses.

Get Out of Overwhelm – A Step-By-Step Formula For Getting Out Of Overwhelm… So You can Enjoy A Small Business that Automatically Generates Six to Seven Figures without Sacrificing Your Life!